Convida – PE

Brand positioning and activation project for a new development in Cabo de Santo Agostinho, in the metropolitan region of Recife. It was a challenging project that involved developing an area of the municipality that had historically been less favored. The core challenge was to understand how to promote social inclusion while simultaneously fostering regional development.

“Our perception of Bloom’s work is that it represents the bridge between the humanities and the exact sciences, and it is precisely this connection that gives shape to placemaking.”

Tony Vasconcelos