Traditionally, the approach to places is contextual, linear, and historical, that is, it is based on today's information based on yesterday, in addition to understanding the world in a linear and causal way, which makes it difficult to anticipate problems and combat uncertainties, since, in addition to “dated” information, thinking is chained to the progressive and linear system of past, present, and future.
We understand and approach the world in a non-linear way, i.e., the past, present, and future are not treated in a chained manner, but rather at the same time, all the time.
If history is the basis of the processes used in approaches to cities, we update methods already established by ourselves, such as place branding and placemaking, by introducing a new discipline, strategic futurism.
that lie ahead in places we do not yet know.
TECHNOLOGY IS ONLY PART OF THE PROCESS.
ALL OUR PROJECTS ARE LED DIRECTLY BY OUR PARTNERS, MEANING WE ALWAYS WORK FACE TO FACE WITH THOSE WHO HAVE DECISION-MAKING POWER AND CAN PROVIDE THE BEST POSSIBLE GUIDANCE BEFORE, DURING, AND AFTER THE PROJECT.
TEAM
Our team is multidisciplinary, but we have a lot in common, such as a passion for the city and the urban environment and an eagerness to go beyond traditional models and visions. In other words, no one here is very normal, and that's great.
Restless and polymaths, we are scattered across the four corners of the country (for now), mixing accents, beliefs, cultures, and affinities to understand and act on the diversity present not only in our country but also in the rest of the world.
CLARISSA BAILONI – MARKETING ASSISTANT
EMANNUEL COSTA – HEAD OF RESEARCH AND TRENDS
ESTEVÃO FERNANDES – DESIGNER
LETÍCIA CARVALHO – RESEARCHER
LUIZA BROC – RESEARCH ASSISTANT
TEAM
If borders have become deterritorialized and work has become dematerialized, the very idea of physical offices seems somewhat anachronistic.
Current models of online collaboration allow us to work with people from all over the world, but also in all over the world.
In fact, the place where you are least likely to find us is at our physical address.