Limeira – SP

The Municipality of Limeira, in the countryside of São Paulo, commissioned us to develop the city’s positioning strategy, with the primary objective of identifying new development vectors based on its identity and vocation. In addition to the overall promotion strategy, the project also included the enhancement of public spaces. Eleven initial coordinated areas of action were proposed, all contributing to a broader vision for the city. Each of the proposed locations was qualified according to its strategic objectives, creating an aligned network of experiences throughout the city. This network was anchored by an urban pedestrian wayfinding system designed with the primary goal of encouraging the pleasure of walking and discovering the city.