Living Lab – MS

Project focused on diagnosing the entrepreneurial environment, aligning the brand, and enhancing public space. We developed guidelines to align internal cultures and establish a shared development and action vector aimed at fostering connection and coexistence. The convergence of efforts, mindsets, and expertise helps generate reputation for the city and the state.

This mindset must remain alive and extend beyond institutional boundaries and the innovation ecosystem bubble. It should be shared, experienced, and lived throughout the city by the entire community.