Uberaba – MG

Sebrae and the Municipality of Uberaba commissioned us to develop the city brand and a strategic development plan for this important city in the Triângulo Mineiro region.

Uberaba is already recognized as the “Land of Giants” due to figures and symbols such as Chico Xavier, the Zebu cattle, and dinosaur discoveries. The challenge was to identify new development vectors capable of attracting more visitors while also retaining and attracting talent.