Bento Ribeiro – RJ

The Fenômenos Foundation, founded by former football player Ronaldo, commissioned us to conduct a diagnostic study in Bento Ribeiro, a neighborhood in Rio de Janeiro’s North Zone where he grew up. The objective was to understand the reality and local dynamics of the area in order to shape a new social initiative capable of promoting inclusion beyond sports, reaching not only young people from the neighborhood itself but also from the surrounding peripheral communities.