Bragança Paulista – SP

Place branding and placemaking project aimed at creating a new destination in a city in the countryside of São Paulo. The area was located within a new growth corridor, and the challenge was to think beyond a traditional real estate development. It required envisioning a new neighborhood, fully integrated with the city and its natural surroundings.

“The development of large land parcels is always a challenge, especially when they are embedded within an urban context. Through the Place Branding and Placemaking studies, BLOOM played a crucial role in supporting us throughout the process of defining conceptual guidelines and translating them into strategies for better public space activation, amenities, and communication. Today, our entire team and landowners feel much more confident about what we are developing based on the principles established by BLOOM. It was a remarkable and decisive project for the success of our development.”

Rafael Roriz – Teriva